Small business. Who are you going to tell?

Who wants, or is likely to want, or should want, or might want,
what your small business is selling?

And which of these potential customers are you going to tell about
your business?

If you answered - all of them - then think again. For a start, a
small business can't possibly satisfy the expectations of a very
broad clientele.

Secondly, and more importantly, you want to eliminate as far as
possible having to deal with "bad" customers - i.e. those that don't
pay, those that drive you nuts for very little return etc etc.

To ensure that your marketing doesn't attract the "wrong sort" of
customer, you need to define your "ideal" customer BEFORE you
undertake any marketing.

Its simple logic - the more accurately you can define your target
market (the people you want to talk to), the more accurately you
can focus your marketing efforts on them.

By deciding on whom you want to tell, you will be in a better
position to judge how best to reach them with your message and
what sort of message will appeal to them.

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Table of Contents Who are you going to tell? Useful links Investment Income	Who are you going to tell? Who wants, or is likely to want, or should want, or might want, what your small business is selling? And which of these potential customers are you going to tell about your business? If you answered - all of them - then think again. For a start, a small business can't possibly satisfy the expectations of a very broad clientele. Secondly, and more importantly, you want to eliminate as far as possible having to deal with "bad" customers - i.e. those that don't pay, those that drive you nuts for very little return etc etc. To ensure that your marketing doesn't attract the "wrong sort" of customer, you need to define your "ideal" customer BEFORE you undertake any marketing. Its simple logic - the more accurately you can define your target market (the people you want to talk to), the more accurately you can focus your marketing efforts on them. By deciding on whom you want to tell, you will be in a better position to judge how best to reach them with your message and what sort of message will appeal to them. back to top Next page
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