Small business. What are you going to tell them?

This is where the rubber starts to hit the road! What messages are
you going to communicate to your customers?

This requires a lot of thought, because the messages you
communicate need to be consistent, whatever the medium you use
to do the communicating.

If the messages you communicate to your customers are not
consistent, then you are creating a problem for yourself because (a)
the customer is not sure what you are offering and (b) as a result
you will not know what the customer expects!

The likely result of this is a less than happy customer, which really
means that your marketing efforts have been wasted. Worse still,
you have paid in time, effort and perhaps money to create an
unhappy customer! Now that is not very smart.

So be very careful in choosing what you are going to say to your
customers and make sure you don't confuse the message.

A final note of warning. Remember that the message you send out
creates an image of your company in your customer's mind.

So, not only must your message be consistent in what it is offering,
it must also be consistent in the image that it creates. Sometimes
that is easier said than done, especially in a small business when
things tend to get done in a rush.

And don't forget - your business needs to live up to the image of it
that you create with your marketing efforts.

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Table of Contents What are you going Useful links Investment Money	What are you going to tell them? This is where the rubber starts to hit the road! What messages are you going to communicate to your customers? This requires a lot of thought, because the messages you communicate need to be consistent, whatever the medium you use to do the communicating. If the messages you communicate to your customers are not consistent, then you are creating a problem for yourself because (a) the customer is not sure what you are offering and (b) as a result you will not know what the customer expects! The likely result of this is a less than happy customer, which really means that your marketing efforts have been wasted. Worse still, you have paid in time, effort and perhaps money to create an unhappy customer! Now that is not very smart. So be very careful in choosing what you are going to say to your customers and make sure you don't confuse the message. A final note of warning. Remember that the message you send out creates an image of your company in your customer's mind. So, not only must your message be consistent in what it is offering, it must also be consistent in the image that it creates. Sometimes that is easier said than done, especially in a small business when things tend to get done in a rush. And don't forget - your business needs to live up to the image of it that you create with your marketing efforts. back to top Next page
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